Terry Fischer will present on the ECM Maturity Model
Kevin D’Arcy: Introduction to Content and Inbound Marketing
Jim Altig on “Traction”
John Trimble on how not to be a Chimp in a Box at Tradeshows, which types have value?
Paul Engle leads a discussion on “What’s the Perforated Line in What’s Covered? What Support (SMA) Agreements must have to protect your relationship with the Customer.”
Dennis Kempner leads a discussion on: “Should you be doing more lead gen as a company allowing you to have fewer salespeople?” Is this the immediate future?
Jeff Loreaux on “Working with Millennials”
Things that Work: The theme is “How Are You Creating RECURRING revenue versus REOCURRING revenue
Cocktail Party and Dinner
Sunday, April 10th
Future Shock. There are three interwoven topics that will make up this Meeting’s Future Shock discussion:
Lean business (discussion on Everything I Learned about Lean I learned in 1st grade)—Terry Fischer and Paul Engle present and lead discussion.
Grant Glasscock’s presentation on BPO and FIV versus QCD – meaning clients assume that vendors have similar Quality – Cost – Dependability so the challenge is to differentiate on Flexibility – Innovation – Velocity – struck a huge nerve. What have IIMDA companies done to incorporate that? Are interactions with prospects revealing this to be true even beyond BPO?
Brian Kopack states that projects and requirements are changing so rapidly in our space that IIMDA companies would be well served to view themselves every year as a startup…Why and what does this imply?